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How Digital Marketing can boost Small Business

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What is Digital Marketing

Digital marketing is advertising done through digital media like email, search engines, social media, mobile apps, and websites. It is a promotion of brands or products by using the form of electronic media.
Digital marketers keep an eye on what is viewed, how long, how often, which content works, sales etc. The Internet is considered the most common means of digital marketing others are mobile instant messaging, podcasts text messaging, electronic billboards, mobile apps, radio channels, digital television etc.
In Digital media, customers can use information anytime anywhere as in earlier day people use to get messages to know about products and services which uses to tell only what you need to know. But digital media not only tells about the product and services but also tells about a brand, media, relative etc. It has got power to boost established businesses, independent workers, and new startups. 
Digital marketing not only to popularize brands but also give product knowledge, details about pricing, warranty, upcoming discount, shipping, availability, reviews, feedback and return policies. This all helps in establishing trust in brands.

 

How digital marketing increases your sales-

Increases your reach: The power of marketing digitally is limitless. Business can use SEO strategies to promote businesses digitally. Use of such keywords gets more and more hits and search. Use ads and popup to increase promotions and visibility.


Relations Building: Digital marketing does not end ads online and increase base customers. It helps in making a relationship with customers and retains customers. For example, if one sends a thanks letter or confirmation letter after a sale, one can send the discount coupon and suggest that them to leave a review for a product. Blog page can also be started and product information can be added to increment customer visit. Ask customers to give comment or feedback to get start conversation.


Customer’s knowledge is increased: Customer data is collected in Digital marketing to know what they buy, what parameters set them to buy the product. Then, this information can be used to update and promote your brand, services, and products accordingly and ads can be created by focusing on the audience. As one is known to the needs of customers ads can be created in a way they hind minds of buyers.

Complex customer relationship is managed by using digital marketing.Dynamic customer interaction is created by this.Huge data is created to make better and faster decision.

Increases your reach: The power of marketing digitally is limitless. Business can use SEO strategies to promote businesses digitally. Use of such keywords gets more and more hits and search. Use ads and popup to increase promotions and visibility.


Relations Building: Digital marketing does not end ads online and increase base customers. It helps in making a relationship with customers and retains customers. For example, if one sends a thanks letter or confirmation letter after a sale, one can send the discount coupon and suggest that them to leave a review for a product. Blog page can also be started and product information can be added to increment customer visit. Ask customers to give comment or feedback to get start conversation.


Customer’s knowledge is increased: Customer data is collected in Digital marketing to know what they buy, what parameters set them to buy the product. Then, this information can be used to update and promote your brand, services, and products accordingly and ads can be created by focusing on the audience. As one is known to the needs of customers ads can be created in a way they hind minds of buyers.

Complex customer relationship is managed by using digital marketing.Dynamic customer interaction is created by this.Huge data is created to make better and faster decision.

 

Successful Examples of digital marketing

Coca-cola: The largest company of beverage in the world spends millions on ads and publicity. But they failed to connect the customers of Australia. In 2013, they use digital marketing to increase their promotion and launched a campaign called share coke. Coca-cola made the huge profit by this. They did the same promotion in other countries also. They increased their sales by about 7% and on Facebook, their traffic increased by 870%.


Tanishq: Tanishq has about 160 stores in 80 cities and it is well-known gold sellers. They also used digital marketing to promote the online generation and tried to attract customers by facebook. They targeted audience by taking help of various digital marketing strategies. They created stunning carousel ads that showed best pieces of their work on facebook. This ad had a stunning “shop now” feature that redirected the customers to their website and gave them a discount coupon. Digital marketing helped Tanishq by giving 3 times profit on their investment on ads. Their sales increased by 30% in-store sales by about 25-44-year-olds.


Prime Minister Narendra Modi: Present prime minister of India also used digital marketing to reach and attract the minds of youth in his election campaign.

 

Benefits of digital marketing:

Strategies can be created: By using digital marketing one can have an exact idea of how many people and who visit your website or homepage. Google analytics can be used to track information and stat for your website in the market. One may know the following-Who and how many people have visited your website or means of digital marketing.

  • It's location geographically.
  • The age, sex, and interest of the audience.
  • The time they spend and the ads.
  • What is exact source of traffic from different gadgets?
  • Rates of bounce in a website or digital ads.
  • Graphic reading of traffic change with time.

By using the information of traffic and breakdown, experts help to use the proper marketing channel. Data analysis provides better efficiency and the better understanding of market tactics. By investing in campaigns of marketing and providing your information you can optimize your budget of marketing.

Performance of content: Imagine one creates an offline content or brochure of product and deliver it to people. One will never come to know how many customers read it or how many threw it in the trash. Once you create attractive content try promoting it on social media. By using digital marketing, buyers will know about services and product throw peers and influencers. More traffic your content get more Google consider it important. This increases your SEO ranking.
The number of people visiting your content of marketing can be measured by digital marketing. A form can be used to get details about the customers how downloaded the content. By getting proper information of customers you can get better affinity and awareness for your product.

A rate of conversation can be improved:  It is not very difficult to engage customer online, just one need is a marketing strategy. Chances of conversation increase with an increase in traffic. In digital marketing, one gets a chance to do two-way conversations that is with leads and customers. By digital marketing, one can reach their customer any time. Reaching audience online is a better idea then disturbing them by multiple phonic calls. By sending mail seller can attract customers by giving various discounts. For interaction with customers generation of such leads can be done which attract customers for conversation.

Low Cost and effectiveness than traditional promotions: You can save lots of your investment by using digital marketing you can get profits like ads on television radio by using this technology email marketing can also be used to Boost your products you can schedule your content as per your requirement.

Revenues are increased: By using digital marketing conversation rate can be increased. You will be delivered and better revenue for your product by using this architect are getting marketing one should keep in mind the following while promoting their product
create a layout in such a way that it is easy to navigate.
understand the pattern of customers purchase you know to use the platform of digital marketing.Create a right idea that meets the needs of your customer channels of digital marketing can be used together with data. 
customer by using medium and small Enterprises better revenue growth can be created

Return of Investment industries can be increased: Returns can be increased by using digital marketing and optimise conversation investment returns can be increased to an extent by using digital marketing rather than using traditional marketing.Results can be tracked and analyzed by using effective monitoring methods organization can you take the measures as soon as possible.
Traffic can be increased by using digital marketing which attracts customers and increase is same more the traffic more is investment Returns.

 

Competition with large industries
Digital marketing is not only for large Industries or large investors. It is effectively used by small industries and start-ups. Small branch also gets good traffic in the post their ads properly. Digital marketing is simplest and powerful way do competition with big events small banks can also become countrywide by bringing traffic.

Internet of things: To connect with gadgets like tablet smartphone sector etc Internet is used.To make your business survive you need to interconnect with this grid. Internet of things provides a window to reach customers belonging to this grid.

Build a reputation for a brand and get audience trust: Digital media depends on social signals. More reliable the social signals are is the trust created. People will trust you more if you generate data as per targeted audience. Trust is created more if data comes from the audience itself and if the Expectations of customers are fulfilled people will start liking your brand and you will get more opportunity to reach high in the market.

Survivor online: When you place the ad online many people view the ads. But a few only purchase what is important is to target right kind of audience. Using smart tactics like social media blogging communication with targeted or an audience can be increased.One can get correct form of feedback which will help in improving that and survival of the business and being insured.

Have knowledge of competitors: By using competitive analysis correct form of analysis can be created on social media. It is very important to be aware strategies of counters competitors in digital marketing by knowing the strategies of one can remain on upper hand and target audience accordingly. One can get strong advantage in competition by creating a proper strategy and targeting audience properly and grab the position in the market

Results are improved: By using traditional one cannot see whether it is working or not but in digital marketing you can get real-time results. By using online marketing one can know the following:

  • number of visitors on website
  • conversation rate
  • Bounce rate etc.

These results give you necessary ideas of how to improve results of your marketing.

Makes your ads global: If you place ads online you not only get the audience in a nation but also get audience globally. Unlike traditional marketing which is limited to a particular area, digital marketing makes the ad worldwide. An audience can view it anytime anywhere. it does not take long to become famous.

posted Nov 19 by anonymous

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Related Articles

So, you have heard about how blogs are becoming popular these days. You might even have read a few blogs yourself. And, you think blogs are a cool and effective way to express your opinion.

For those of you who do not know the difference between a blog and a website, blogs are a frequently updated personal journal and diary. Through blogs, people can express their views and opinions. Blogs are like personal websites that you can maintain whenever you feel like it.

Nearly all students these days are doing a lot to get noticed by hiring managers, in today’s competitive and narrow job market. With Internships, participation in university organizations, and part time jobs almost every student is busy. However, what you do not realize is that people want to learn about both your online and offline activities. In other words, they want to know more about you at a personal level. This is where blogging comes into play helping you taste the professional world while studying:

 

1. BUILD A PERSONAL BRAND:

If you want to make a mark for yourself, then it is compulsory that you create a digital footprint, and blogging is the best way to make that print and tell the world what you think about various issues. Blogging is more effective than any other online activities to attract eyes and make a name of yourself.

2. YOU GET TO VOICE YOUR OPINION:

The main thing here is that most students do not know what interests they have, that they can write about. Obviously, everyone wants to write blogs what people would like to read about. This means, the blog has to be about something other than cats, dogs or coffee. You have to come up with a genuine idea that would thrill people.

3. YOU NETWORK EASILY WITH A LOT OF PEOPLE:

Like I said in the previous paragraph, blogging allows you to voice your opinions. And, anyone who has a strong voice, and good points regarding a topic, is not only heard, but actually followed. So, if you want to reach out to more people and make as many new connections as you want, blogging is the way. Interestingly, more connections mean more reach and thus more exposure.

4. YOU CAN IMPROVE YOUR WRITING SKILLS:

One major benefit writing blogs gives you is the writing skills. Most bloggers are not exceptionally good writers, but because of their perseverance they are able to update their blog everyday with a new piece of information.

This is beneficial for students since they are required to write assignments and research reports every so often. Blogging provides students an opportunity to practice their written English.

Moreover, if they get successful in establishing a popular blog, they can start monetizing that blog for easy money, which they can use on their education, tuition fee, etc.

5. YOU GET TO GAIN A LOT OF KNOWLEDGE:

Writing blogs requires you to have a lot of knowledge of things that you might not have heard about before. You would have to Google keywords to find out what they mean and how they affect your field of interest.

Gaining more knowledge of topics you have not heard previously is beneficial for your studies as well as your professional life, especially if you want to be a go-to guy in future.

6. YOU GET TO LEARN HTML AND WEB PUBLISHING:

Bloggers get to learn about HTML and Web publishing in order to maintain and update their blogs. Learning HTML is therefore an added requirement, which might help bloggers later on if they want to seek career in digital marketing or web development.

 

 Here are some website which provides you to write your own Blogs

Blogger: Google owns Blogger and has set it up for ease of use

Tumblr.com: This is a very handy, world-wide micro-blogging site

WordPress.com (free):  you'll find that Word Press has a wide variety of more sophisticated tools for enhancing and promoting your blog.

Webs.com: Webs is a website builder that has been around since 2001, drop-n-drag feature.

Once your article(s) earns the minimum amount on Google AdSense ($100) or HubPages Ad Program ($50), you can chose to cash out your earnings through PayPal.

Other websites are Squidoo, ContentBLVD.

CONCLUSION:

Blogging has become a norm among most people in the developed world. Today, a lot of people who started blogging just a few years ago are now fairly famous. Some well-known bloggers like Pete Cashmore of Mashable and Arianna Huffington of Huffington Post started writing about what interested them most. Today, they are famous and their blogs earn them a lot of money. Imagine, if they can do it then, so can you.

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Outlined below are the 11 benefits of community engagement online.

Internet Saturation

In 1998, home-based internet access was only 18%, by 2008 it was 84%, now in 2015 the rate remains steady at 89%.

The rate of internet saturation has quite naturally slowed in recent years. The most recent data, suggests that 89% of Australian homes now have internet access. If you want to engage the broader community in public policy conversations, you simply MUST be doing so online. If you aren’t, then you aren’t really trying. It’s that simple.

Time Poverty

40% of people of India visit QueryHome sites between 8am-6pm when they take a few minutes out of their working day.

Community engagement practitioners are increasingly using interception-style surveys to gather community opinion from people in the street, parks, playgrounds, shopping centres etc. The internet overcomes this problem by letting (very nearly) everybody have access at ANY TIME of their choosing. Be that during morning tea at work, after dinner while relaxing on the couch watching Game of Thrones, or on the bus or train commuting to and from work.

Engage Under-Represented Groups

Engage Under-Represented Groups

The usually silent majority, busy people, the online community.

Most people won’t go to a public meeting. Those that do generally have a very good reason; meaning they tend to hold a strong view one way or another on a particular issue. More often than not, a small group of people have a very strong view and quite naturally attempt to drown out all other voices so that their view might prevail. The people who don’t have a strong view simply don’t get a chance to be heard. The internet provides a safe avenue for these people to express their views without the risk of the antagonism they might feel in a public forum.

Make Better Decisions

Make Better Decisions

Wise decision-making is the result of good quality data and better quality dialogue.

There are two fundamental reasons to undertake community engagement. The idealist believes it is the right thing to do. The pragmatist believes it leads to better decisions. Community and stakeholder engagement is good for risk management; good for testing project assumptions, scope and proposed solutions and good manners.

This rationale applies to both offline and online community engagement practice. The difference being that because online community engagement allows you to reach more people, it is more effective in managing risk, testing assumptions, and being a good neighbour.

Community Ownership

Community Ownership

Over time, shared information and open dialogue build trust and community ownership over decisions.

Community ownership, or at the very least, appreciation of the rationale for a particular decision, is another long argued reason for good community involvement in decision-making processes. The deeper the involvement, it is argued, the more likely it is that your community will get the reasons for the decision, even if they don’t necessarily agree with it.

This argument holds true for online community engagement too, with two caveats. Community understanding is not the same as community ownership, so simply telling your community what you are up to online doesn’t cut it. Which leads us to the second caveat, the more engaging/collaborative, the online methodology is, the more deeply the community is involved in dialogue around the issues, the more likely it is that they will understand the underlying issues, tensions, and competing priorities that you are attempting to manage your way through. Which means that online polling and surveys will never be as effective as online discussion forums, Q&A and storytelling.

Build a Community Around You

Build a Community Around You

Save time and money by talking directly with your keenest stakeholder.

As practitioners working in community engagement, we inevitably spend lots and lots of time working with people who are upset (often with good reason) about something. Typically, we would look at just how upset someone is and also look at how much influence that person has when we are making a decision about just exactly how much time to spend with them. People with lots of influence tend to get personal briefings and quite long meetings. People with less influence might get a phone call or even a newsletter People spent an entire spring afternoon in the backyard of one particularly knowledgeable, influential, and outraged, member of the community.

The thing is, we need to spend a lot more of our energy engaging all of those other people who are likely to engage positively with our projects. These people are the low hanging fruit for community engagement. They have demonstrated that they are interested in their community, interested in public policy, and willing to get involved in a conversation. Engaging online allows you to market your project directly to these people, saving you real time and money, and giving you instant access to a range of views.

Drive Cultural Change

Drive Cultural Change

Improve organisational transparency and responsiveness.

Something we hadn’t planned on when we started Bang the Table is that online community engagement could be used by senior management as a cultural change driver. And yet, again and again, this has proven to be the case. Very early on, the CEO of a council on Sydney’s fringe made it very clear during a meeting with his executive team that he expected each business stream to isolate 5% of their ordinary budgets for community engagement activities. Furthermore, he expected them to consult extensively and broadly on all council activities. You could see what he was proposing was a quiet revolution. Some bought into it, others did not. The later group did not stick around for very long.

Ring-Fence Your Territory

Ring-Fence Your Territory online

Manage the conversation before it manages you.

Anyone can set up a Facebook page in just a few minutes to attack you for a decision you have or have not made. This is the brutal reality. There is no hiding from the online community. There is far more organisational risk from ignoring this new reality than there is from moving into the online space. We have seen this reality repeatedly. If you get in first and provide an authorised and well-managed space for the community to discuss the issues you are considering, they will ignore any spaces that spring up later in response to agitation by an individual or small group within the community.

Debunk the Myths

Debunk the myths

More people, more opinions, a new truth.

Nature abhors a vacuum. So says the aphorism. In the absence of good quality authorised information, your community will simply make stuff up. They will assume the worst. They will quickly become agitated. And then they will attack you. It’s a fairly simple, linear process. When a small group, or even one well-resourced individual, has made it their business to “own” a subject and spread misinformation, it can be very difficult to put the conversation back on an even keel. Online community engagement allows you to get more people, with divergent views, to speak up. The rhetorical space had been dominated for many years by a small, but very vocal (and cranky), group of community members. By taking the issue online, the council saw there were alternate voices. These voices eventually overwhelmed the noisy minority that had prevented any action for many years.

Online community engagement allows you to get more people, with divergent views, to speak up. Early in the life of Bang the Table, we observed a community conversation about an old quarry. The rhetorical space had been dominated for many years by a small, but very vocal (and cranky), group of community members. By taking the issue online, the council saw there were alternate voices. These voices eventually overwhelmed the noisy minority that had prevented any action for many years.

Unearth the Real Issues

Unearth the Real Issues

What matters to us, often doesn’t matter to our community.

One of my favourite stories from my time in government is about riparian corridors. I worked in reasonably close proximity to a group of very nice policy advisers who spent a great deal of time and energy thinking about how to protect the strip of land immediately adjacent to rivers and streams. This land is important for a whole range of very good environmental reasons. Though the thing that got me was they couldn’t understand why members of the Aboriginal community (or anyone else really) didn’t share their passion for the issue. They just couldn’t get anyone to show up to their meetings. The fact that these communities had more pressing matters to address like, unemployment, community safety, housing, justice, and chronic health issues, didn’t seem to occur to anyone. The point of this story is not to denigrate the fine work of the riparian corridors team, it is to point out that when we work on something day and night, sometimes for many years, we can forget about its place in the universe. It is important to open the conversation up and let the light in.

The point of this story is not to denigrate the fine work of the riparian corridors team, it is to point out that when we work on something day and night, sometimes for many years, we can forget about its place in the universe. It is important to open the conversation up and let the light in.

Value

Value

Engage more people, more effectively, for less money.

This is a universal truth. Face-to-face community engagement is resource expensive. Online engagement is far from free if you want to do it well, but it is far more scalable than traditional methods. This doesn’t mean you should stop doing face-to-face engagement, it means you should use a mixed methodology to get the best results.

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