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What diet drink was hyped by Coca-Cola for having only one calorie, in 1963?

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What diet drink was hyped by Coca-Cola for having only one calorie, in 1963?
posted Jul 5, 2017 by Reshmi S

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Tab was introduced as a diet drink in 1963. Tab was created by Coca-Cola after the successful sales and marketing of Diet Rite cola, owned by The Royal Crown Company ; previously, Diet Rite had been the only sugarless soda on the market. Tab was marketed to consumers who wanted to "keep tabs" on their weight.

tab

answer Jul 7, 2017 by Prajwal C.m.
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